I noticed that Halloween Empire’s logo was hard to make out at smaller sizes, which is a must for any logo! The wording was very Halloween-ish, which is great for their industry, but it was hard to read. I wanted to give them something cleaner while still staying true to their roots.
I killed two birds with one stone and Anthony and I also did a website together to go along with the new branding. We saw a huge increase in sales!
About The Brand
Halloween Empire is one of the most reliable and dynamic online sources for durable and high-quality Halloween products and costumes that will serve you a lifetime. They have been in the industry for years. They provide the most extensive selection of unique Halloween merchandise you won’t find anywhere else in the market. Halloween Empire is owned by Anthony (Tony) Nwoko, who I had the pleasure of working with for 2 and a half years!