Brand Identity Design What Do You Want Your Business to be? Brand identity design is the overall experience you have with your company. It is a total package that includes the logo, colors, typography and brand guidelines. Brand identity design needs to be cohesive as it creates an emotional response from clients or customers over time. Start a Brand Identity Project Brand Name Your brand name is as important as your logo design because it is what people will remember and associate with your company. A good name should be short, memorable but most importantly it must reflect the values of your organization. Logo Design Your logo design is the symbol of your business that will be on every business card, invoice, and website. A good logo design is timeless and should be appropriate for the audience you are trying to reach. Logo Colors Colors should be carefully chosen and match your name, industry, and target audience. A good color scheme is important because it will make the logo more recognizable and can show your company's personality. Logo Typography Good typography is essential to a good logo design. Choose a font that is easy to read and matches the style of your company's name, industry, and target audience. If your font is unreadable, your customers are going to have no idea what your business is called, so we make sure to choose fonts very carefully during the logo design process. Brand Guidelines A brand guide is a set of guidelines that are given to typographers and designers so they understand the look, feel and voice of your company. It should also include things like what colors you use or how best to display your logo on different media channels. Brand guides ensure consistency across all marketing materials which will increase customer satisfaction with their experience.