Brand Research Get Ahead in Your Industry & Grow Brand research is the backbone of your branding and it's crucial you have the right tools to get this done. There is a lot of information that needs to go into your brand research including company history, past customer feedback, current trends in the industry as well as any other details that may be required by your field or sector. Start a Brand Research Project Competitor Research Competitor research is crucial to your business so that you can best determine the most effective ways to beat out the competition. It's something that should be done regularly as it will allow you to stay up-to-date on your competitors - their strengths, weaknesses, what they're doing well, and how you can do better. Marketplace Research Marketplace research is also important in order to understand your customer or client base. This can help you better refine the messaging and branding of your company, leading to more effective communication with those individuals who will be buying from you. Buyer Persona Your buyer persona will be the target customer you have in mind when designing your company and marketing materials. It's important to keep in mind that there are many buyers, so you'll need to create personas for each target market segment or niche audience.