Brand Strategy Plan Your Business Direction Your brand strategy should be carefully planned and should always be considered before launching any marketing campaigns. When formulating your strategies, you'll need to consider all aspects of your company and should also address things like what sets you apart from competitors or how to make customers fall in love with your business. Start a Brand Strategy Project Brand Values Your brand values are what set it apart from other businesses and they help guide the decisions that will shape its future. Brand values can't just change on a whim - they're one of the most important parts of defining who you are as a company so take time when crafting them together! Brand Mission A brand mission statement is an essential element for any successful branding project because it succinctly communicates who you are, why people care about your products/services, and where you stand in your marketplace. Your brand mission is your company's guiding light - it should be a verb and not just a noun or adjective. Brand Strategy A branding strategy contains all of the elements necessary to develop an effective identity for your business. It includes things like logo design, colors, fonts, etc., but also goes beyond those tangible aspects by including mission statements, values, etc. Your branding strategy will guide you through every project from beginning to end. Brand Story A brand story is an important tool for building trust with your audience, potential customers, and stakeholders; the best brands are able to tell their story in such a way that people feel like they know them personally. The key is weaving together events, milestones, and products into one cohesive narrative to help build relationships. Brand Positioning Brand positioning is another important factor in developing your brand. Positioning is about how you want to be viewed by customers and prospects with respect to competing brands. The best way to position a company is through its values, mission, story, and logo design- but it can also include things like marketing strategy and public relations tactics Brand Messaging Your brand messaging should be strategic and intentional. The more you can communicate the clear story of your brand, the better-prepared people will be to buy into it. This starts from day one when determining what values are most important to represent visually as well as verbally so that every decision has purposeful meaning behind it.