Digital Marketing

Growth with
digital marketing

Finding a digital marketing agency that can help you achieve your business goals is difficult. There are so many different companies out there with different specialties and price points, it's hard to know where to begin.

Most small businesses don't have the time or resources to create a strong social media presence or an effective content strategy. They need professional assistance from someone who knows what they're doing! You know that having a strong online presence is important, but you don't have the time or knowledge to do it yourself. If you are not utilizing digital marketing strategies and tactics for your business, then you are leaving money on the table. In addition, if your website isn't optimized to convert visitors into leads and customers, then you will be losing out on potential revenue opportunities as well.

Good thing you found us! HG Creative CO. has been helping small businesses succeed online for over 7 years. We design custom solutions for our clients based on their specific needs and budget - we don't believe in "one size fits all". Our team of experienced digital marketers will work closely with you to develop a plan that gets results quickly and efficiently. Find out how we can help your business grow using leading-edge digital marketing strategies!

Digital Marketing Services

Email Design
email-marketing

EMAIL MARKETING

Email marketing is the process of using email to send messages, typically including a commercial message and/or advertising material (e.g., discount offers) to an audience who has shown interest in the products or services by either direct contact with the company's website through incoming web traffic, a purchase at the physical store location, opting-in to receive emails from that organization.

Email marketing is important because it can be used to sell products, build loyalty, and communicate with customers. It is also a great way for businesses of all sizes to stay in touch quickly without having to spend time on other marketing methods such as social media or print advertisements.

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Welcome
Emails

Welcome Emails

Welcome emails are usually sent when someone subscribes for their first time. Welcome emails are also sent to new customers asking them if they had a good experience with the product or service.

Welcome emails are a great way to promote other products or services that the company offers to a new customer. Welcome emails are also a great way to get people interested in what is coming next for them from your business by letting them know about new arrivals, sales events, and special deals.

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Email
Newsletters

Email Newsletters

Email newsletters are a good tool to keep in touch with customers and potential customers. Email newsletters generally have a specific theme or message that is sent to the subscriber, such as “the best of what’s new from our company".

The goal of an email newsletter should be to provide information about products or services which will keep someone informed on your business while also providing customer.

Good email newsletters will have interesting and attention-grabbing subject lines to get people interested in reading the email. It is also important that it does not look spammy because statistics show nearly 60 billion junk emails will be sent each day in the next 4 years.

Studies also show that Up to 60% of email opens will occur on mobile devices, increasing the importance of good design. The best email newsletters are the ones that have been formatted for a mobile device. These emails will automatically adjust to fit any screen size, and studies show they get opened more often than those which don’t offer this functionality.

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Nurturing
Emails

Lead Nurturing Emails

Lead Nurturing Emails are typically sent to subscribers after they have entered their info to gain access to a free resource. These emails are also known as drip email campaigns. They can contain an automatic welcome message, a series of informative articles and infographics about the topic they’ve signed up for, or even offers to purchase products related to their interests.

The best Lead Nurturing Emails will give subscribers access to exclusive content that is not found on the company site. In order for a lead nurturing campaign to be successful, you need an expert (like us!) to strategically plan out the email sequence and design, otherwise, you can potentially end up wasting your time or annoying readers so that they unsubscribe.

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Transactional
Emails

Transactional Emails

Transactional emails are the easiest to execute. They are a series of emails that include order confirmation, shipping notification, and receipt email. Transactional emails are sent in the same sequence as you would receive them when interacting with an e-commerce site (think Amazon!)

In order to make your customers feel safe, secure, and excited about their orders, you need to make sure your transactional emails are on brand and aligned with your business goals.

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Re-Engagement
Emails

Re-Engagement Emails

Re-engagement emails are emails you send to customers after they have interacted with you.

Re-engagement emails can be sent when someone has visited your website or clicked on one of your ads, but their activity is low and considered "inactive." These are some techniques for re-engaging an inactive customer that we specialize in.

Abandoned Cart Emails - If a visitor abandons the purchase process at any point in time before completing it, they should receive this email that offers them another opportunity to complete the transaction. It's important to note that these types of transactional emails will only work if visitors know what cart abandonment means, so make sure you explain to the customer in a way that makes sense, such as "we noticed that you left your shopping cart without completing the purchase. Below is a list of items with prices and descriptions to help you complete your order."

Gift Certificates/Coupons - These act as a sales tactic for customers who are currently shopping and are taking a while, indicating they may be on the fence about a purchase. Adding these features will help motivate your visitors into completing their purchase, as well as giving them more reasons to buy from your site in general.

Product Recommendations - Offering recommendations is an excellent way of enticing prospects who have abandoned their cart but haven't left the site yet or moved on completely. These work especially well if they're personalized based on previous purchases or browsing behavior.

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Brand Story
Emails

Brand Story Emails

Sometimes, people just want to relax and read a good story. Take this as an opportunity to put a humanized feel to your brand.

These emails could include a recap of the latest news for your company. You could also send out some interesting industry facts or stories about how you got started in business and what values define your brand's mission.

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Copywriting
copywriting

Copywriting

Copywriting is arguably one of the most important aspects of digital marketing. Copywriting services can help you create your content and reach out to potential customers in a way that is appealing, engaging, and persuasive. It's very important to keep a brand's tone and messaging in mind when writing copy because it can impact the type of audience you reach.

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Webpage Copywriting

Webpage Copywriting

Webpage Copywriting services can help you write copy for your website. This includes the "about us" page, company overviews, home or landing pages and any other content that needs to be written about a product or service in order to convey information to the right audience.

You need to be able to properly convey your expertise to your customers or you could lose them. By using the right words and phrases in your webpage copy, you're engaging with potential customers on their level by speaking about topics they care about as opposed to forcing them to read boring text that doesn't speak to a larger audience.

Let us speak to your visitors and potential customers in their language and create webpage content that will convert.

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SEO
Copywriting

SEO Copywriting

SEO Copywriting is a type of copywriting that is geared towards helping a website rank higher in search engine rankings. This includes writing content for blogs, articles, webpages, and other types of written material which should be keyword rich with appropriate keywords to help the site gain visibility online.

Our copywriters provide SEO services by researching what people are searching for on various platforms or websites like Google, Bing, or Yahoo so they can then write text around those searched items as well as optimize it for digital marketing purposes.

With this service, you'll get your document created with some top-of-the-line techniques in order to give yourself an advantage over competitors who might not have access to these valuable skillsets.

Find out how we can help you grow your brand and gain organic traffic with our SEO copywriting services.

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Blog
Copywriting

Blog Copywriting

Blog Copywriting can be some of the most tedious but also some of the most rewarding work for a writer.

Blog posts are usually short, so copywriters have to get right into writing their articles without any time-wasting or padding - and they can't lean too heavily on research either because this is an exercise in creativity more than anything else.

The content of these blog posts should be keyword rich with appropriate keywords to help the site gain visibility online.

Let us write a blog post that will convert readers into loyal customers.

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Email
Copywriting

Email Copywriting

Email Copy should be engaging and encourage the reader to take the desired action. Copywriting is crucial when it comes to email marketing campaigns because you will need compelling copy in order to persuade people to open your emails, click on links inside those messages, or purchase products from your website.

It’s important as well not only to make sure every word counts but all words are useful - this means no filler text! Every sentence should provide information and/or motivation for conversion so that recipients can be persuaded into taking appropriate action.

Find out how we can help you write email copy that actually gets opened and acted upon.

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Product
Copywriting

Product Description Copywriting

Have you uploaded a new product to your e-commerce store with no idea how to make it sound appealing? Our copywriters can help you write product descriptions that will entice readers to click buy. With our expertise, we can make even the most boring products sound like a new adventure for your customer. We know what it takes to get people to act and we are ready at any time to provide all of the necessary information required in order for conversion rates to go up.

Production descriptions are the bread and butter of selling your products. Descriptions should clearly define what it is that the user is buying and why they should buy it. Production description copy should also be compelling and well-written, with a strong focus on features and benefits, i.e How will this product make my life awesome?

Find out how we can help create compelling product descriptions that will grab customers’ attention from the get-go!

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Creative/Brand
Copywriting

Creative or Brand Copywriting

Are you struggling to convey your brand's message? Are you looking to expand on your product's story? We have the creative copywriting skills and experience needed to communicate your company's unique qualities. We can help you create a compelling brand narrative that will resonate with your customers!

Brand Copywriting is important to place your brand in the minds of your readers or customers. It should be thoughtfully and creatively written to reflect a company’s personality, values, experiences, products, and services.

Find out how we can help you craft creative brand copy that will make your business stand out from the crowd!

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Social Media
Copywriting

Social Media Copywriting

Stuck trying to think of what to say on your social media channels? Let our copywriters, with their expertise in writing for social media channels, take your posts to the next level and craft posts that resonate well with your target audience and engage followers.

Social Media Copywriting is the key to reaching wider audiences, young or old, on social media. Boring posts get scrolled past, while funny or creative posts can go viral, right along with your business and your products or services. Your social media posts should display your brand in a fun way that will make readers want to learn more about your company.

Find out how we can help you create engaging social media copy that will have your followers wanting more!

Bio - Your social media bio should be short and sweet, with a bit about your company and what you do. Don't forget to include any social media handles so that people who find your profile can follow you for updates!

Post Content - Your social media post content should be engaging to your followers. Use hashtags in the post content, and remember that less is more, and with little words, you need to make a strong impression.

Response Templates - Respond to your customers quickly and professionally with our social media response templates. Make your life a little easier with responses for both positive and negative comments that make your followers feel like you care.

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Technical
Copywriting

Technical Copywriting

Are your business processes disorganized or don't exist at all? Don't let your company fall behind in this digital era with mismanaged and under-utilized processes! With our technical copywriting services, we will help you make sure all of your business processes are up to date so that they work seamlessly together. We'll create a document outlining how each process should operate, as well as write procedural text into documentation and marketing materials where needed

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Presentation & Pitch Deck Design
presentation

Presentation Design

A pitch deck or presentation design can make or break your business and determine whether investors see your worth. Get it right the first time with a professional design that will inspire curiosity and keep people engaged! We'll work closely with you to determine what makes your company unique, and create visuals that tell the story of who you are in a unique PowerPoint or slide presentation.

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Startup
Pitch

Startup Pitch

Looking for a startup pitch for your new business? With our startup pitch, you'll get everything that you need to bring your business idea to the next level. You'll be equipped with a step-by-step guide as well as examples of how others have successfully executed their ideas.

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Team
Pitch

Team Pitch

Looking for a way to showcase your brand's awesome team? With our team pitch, you'll get everything that you need to quickly and professionally promote your business. Let investors know what your team has to offer with a concise, compelling pitch.

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Vision-Opportunity
Pitch

Vision-Opportunity Pitch

Want to show others your vision and goals for unexplored markets? With our Vision-Opportunity pitch, you'll get everything that you need to paint a picture of your goals. Create a compelling story about the future of your market and why it is primed for growth.

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Problem-Solution
Pitch

Problem-Solution Pitch

Do you need a way to easily and visually explain the problems that your business can solve? With our Problem-Solution pitch, you'll create a presentation that will showcase the problems and your proposed solution. Identify pain points in any industry or community while providing an easy fix that is sure to convert.

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Traction
Pitch

Traction Pitch

Want to get your client excited about the results of your services? Showcase growth with the Traction pitch. With this template, you'll present the progress that you've made towards achieving your goals, how you intend to keep up this progress in the future, and what sets you apart from other agencies. This template is perfect for any business servicing a niche market since it will show potential clients that they can trust your agency with their project.

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Social Media Strategy
social-media-strategy

Social Media Strategy

Looking for a time-tested social media strategy that will guarantee results? Our social media strategy services are a perfect solution. You'll get a custom social media strategy tailored to your brand that will allow you to keep up with the latest trends while providing optimal visibility on multiple channels.

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Editorial
Calendar

Editorial Calendar

Every social media strategy needs a carefully thought-out editorial calendar. This calendar will house your copy, your images, where you're posting, and when you're posting. Our team will help you create a calendar that is built to fit the rhythm of your brand so that you can provide quality updates on social media without feeling overwhelmed.

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Objectives

Objectives

In order to properly execute a social media strategy, you need to clearly define objectives. With our social media strategy, you will get your custom goals and objectives sheet that will help you execute your plan of attack and help you create a strategy that will be successful for your brand. This sheet will also include things like your potential audience and your goals for each social media channel.

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Metrics & Analytic
Reports

Metrics & Analytic Reports

There is no better way to adjust your strategy than to analyze the numbers. We'll keep up with your metrics and analytics for each social media channel so that you can see what gets you results and what doesn't. See monthly how many new followers you have for your pages, or how much your visitors engaged with your posts.

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Social Media Ad Design
social-media-ad-design

Social Media Ad Design

Do you need a visually stunning social media ad design that makes feed dwellers stop scrolling? Our designers will create engaging ads that catch the eye and make people want to click. We'll design graphics, infographics, videos, memes, or GIFs that are perfect for your page. With amazing social media ad design, you can advertise your services, tell your story and inspire people with your brand.

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Facebook Ad
Design

Facebook Ad Design

Facebook ads should be targeted to reach your specific audience. How do you know what they're interested in? You provide the information and we design ads that speak directly to them! We'll help you identify which audiences will want your content so that when those people see it, they click on it.

We create on-brand Facebook ad designs for your business that get results.

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Instagram Ad
Design

Instagram Ad Design

Instagram is very visually inclined, with most images uploaded being images of people, food, or faces. We keep this in mind when crafting your posts to ensure your posts get high engagement and conversion.

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Pinterest Ad
Design

Pinterest Ad Design

Pinterest is the platform that creatives and business people find to be the most beneficial. With Pinterest alone, there are more than 100 million active users that spend over 30 minutes on the platform every day! We'll design your ads for optimal success and help you get found so that when they're looking online for what you have to offer, they come across yours first.

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LinkedIn Ad
Design

LinkedIn Ad Design

LinkedIn is the hub for everything professional and one of the most important places to market yourself for a shot at big-name jobs. We'll help you design and set up LinkedIn ads that will have a lasting effect on your career prospects.

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Twitter Ad
Design

Twitter Ad Design

Twitter is the home of short and sweet, which means with very few words, you need to make a strong impression. In order to do so, we'll help you design and set up ads that will be pleasing to the eye, memorable, and effective to go along with short and snappy headlines.

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Social Media Asset Design
social-media-asset-design

Social Media Assets

Your social media assets are essentially an extension of your branding. So to make sure that your social media presence is on-point every time, we'll help you design templates and branded assets for all of the most popular platforms including Facebook, Instagram, LinkedIn, and more.

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Social Media
Avatar Design

Social Media Avatar Design

Do you need an avatar design with your logo that represents your brand on social media? We've got you covered. Our designers will create a custom, branded avatar for your social media accounts in no time at all. Your avatars will be custom-sized to each platform to ensure your logo appears sharp in every place.

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Social Media
Cover Design

Social Media Cover Design

While social media is limited in what you can do to your page from a design standpoint, a social media cover design is where you can have a lot of freedom to show your brand's personality. From a design perspective, these images typically have the best visibility on social media. So if you're trying to get your brand out there and want the most exposure possible, this is an excellent way to do so.

We'll help you create an attractive cover for all of your social media accounts that will make it easy for people who follow or like your account to identify it as yours without even reading anything about what you post. These covers also become representative of your company's aesthetic style as well which can be appealing when many companies are looking at hiring new talent based on their skillset across various platforms.

Facebook Cover Design - We'll design a custom-sized Facebook cover design that will be the "face" of your Facebook page. We'll create a cover photo design that draws the potential customer's attention to call-to-actions, such as your phone number or email, or to your website for more info.

Twitter Cover Design - We'll design a Twitter cover design that gives your Twitter page personality. We'll keep it short and sweet, but powerful, to draw the onlookers to your points of interest.

LinkedIn Cover Design - We'll design a professional and modern LinkedIn Cover design to portray you as a power player in your industry or business niche. You'll impress potential job prospects with your strong attention to every detail of making your page and profile look sleek.

Youtube Cover Design - We'll match your Youtube channel's video style with the perfect youtube cover design that will display to your subscribers, viewers, and potential subscribers what you're all about. Your channel will be memorable and professional with the Youtube Cover design you choose.

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Pinterest Board
Thumbnail Design

Pinterest Board Thumbnail Design

Keep a creative and organized vibe going on your Pinterest page by dressing up your Pinterest board thumbnails with amazing Pinterest board thumbnail designs. Show the artsy people of Pinterest what your pins are all about and what you're all about.

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Story Post
Design

Story Post Design

Instagram Story Design

Give users clicking through your Instagram story something pretty to look at that's not just a picture of your food. Spice it up with Instagram story designs that are as unique as your presence online.

Facebook Story Design

Let your brand shine on your Facebook story with a Facebook story design. Your followers will enjoy clicking through your story as they watch your day unfold in front of them, giving you another way to engage with them.

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SEO Services
SEO

SEO

SEO is one of the most important digital marketing services you can have for your company. There are a number of reasons why SEO is important, but the most prevalent reason to invest in this service is that it allows you to rank higher on Google's search engine pages.

SEO does more for your business than just rank higher on Google's search engine pages. It also helps you to convert visitors into clients by providing your company with a better chance of being found by people looking for what your business has to offer.

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SEO
Audit

Seo Audit

You need a baseline before you start on any SEO venture. We'll do an SEO audit that will tell you what's working, where there are opportunities for improvement and how to do the work efficiently.

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Keyword
Research

Keyword Research

Make sure you're sending the right message to google with the proper keywords. We'll do extensive keyword research that will help you to find the words and phrases that will get your content found by the right people.

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On-Page
SEO

On-Page SEO

You're missing half of your page if you're not adding alt tags, meta tags and meta descriptions optimized for your keywords. With our On-Page SEO services , you'll be sure to rank higher in google, which will help bring more traffic your way.

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Off-Page
SEO

Off-Page SEO

Building links is one of the most effective ways to improve page rankings and increase conversions on a site. With our link-building services, we'll do everything from networking with bloggers who are already linking back to your content, getting press coverage for new products, or conducting an email marketing campaign that introduces people to what makes you unique.

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Competitor
Research

Competitor Research

Don't let your competitors get ahead of you on google. With our competitor research, we will identify where your competitors are ahead and where they have missed opportunities so you can swoop in and take over in the rankings.

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SEO
Copywriting

SEO Copywriting

SEO copywriting positions content to rank higher in search engine results. This means including keyword-rich blog posts, articles and webpages that work together with your SEO strategy.

Our copywriters take care of SEO services by researching what people are searching for online and then writing content around those topics.

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Monthly
Reports

Monthly Reports

See your progress in rankings, fixing top SEO issues and more with our monthly reports. You can rest with peace of mind knowing that you are making progress with our services.

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Google
My Business

Google My Business

Google My Business set-up is important so that you can start a relationship with your potential customers. We'll set up and maintain it for you so all you have to do is direct them to the right place, where they will see ratings from past clients of yours who are happy about your services.

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Google
Analytics

Google Analytics

Google Analytics is essential for providing you with detailed insights into your business. Our experts will set up Google Analytics and help you monitor it so you can make informed decisions on how to run your business and identify areas to improve.

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Content Marketing
content-marketing

Content Marketing

Content marketing is a great way to reach your customers and establish authority in the market. We'll write content for you that provides value, attracts attention, and converts prospects into paying customers.

With content marketing, you can go viral and establish yourself as an expert in your field. We'll make sure you're creating the right content so that you can build a strong, trusting relationship with your audience over time.

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Ebooks

Ebook Design

Ebooks are a great way to provide your customers with knowledge and educate them on a topic. Ebooks are also great because they're actionable, meaning readers will know what to do next after reading it!

Ebooks can establish strong trust for your brand because they're free and provide knowledge that the reader will likely need later on.

Ebooks are great for content marketing strategy because they don't require much time or effort to create, but still hold a lot of value in them.

eBooks can be distributed through email, social media networks like Facebook and Instagram, blogs, podcasts/vlogs (like YouTube), your own website's blog section, etc. The possibilities with an ebook are endless!

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Infographics

Infographic Design

Infographics are great for people who don't like to read. Infographics can be easily shared on social media networks, and they serve as a great visual representation of data. When marketing an infographic, you're really only targeting one goal: to get the viewer/reader's attention long enough for them to read it!

Infographics help your readers understand the information you're providing, and they often also act as a lead magnet.

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Blog
Posts

Blog Post Copywriting & Design

Blog posts are the most useful in content marketing because they're the most visible on search engines like Google.

A blog post can go into detail about a specific topic, and it should include things like a problem you’ve identified within your industry, the research you've conducted to back up that claim, Your plan for solving this issue in an effective way - including what steps they'll need to take and why those steps are important! It's always best if there is at least one example of how this has worked successfully before.

Blog posts should continue something of value to your readers so that they keep coming back and reading more.

A blog post should also be updated a few times per year to keep the content fresh and up-to-date with changes in your industry or new developments within your company.

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Lead
Magnets

Lead Magnet Design & Strategy

Lead magnets are helpful resources to offer the user in exchange for their name and email. A Lead Magnet can be anything from a short video to an e-book. It could also be a free consultation, webinar registration or even just access to your blog posts. If you're struggling with what type of lead magnets would work best for your business - think about the different types of content they might enjoy and provide them with that resource as well!

We'll come up with a lead magnet design and strategy that will build your mailing list up fast.

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Courses

Courses

Courses are not only a great way to display your expertise, they can be packaged and sold to gain extra income. Do you need a course set up so you can educate your visitors in what you know best? We'll help you design an online course that is:

  • Easy to follow, so they can learn more about the topic at their own pace.
  • Accessible for all levels of expertise and in any location
  • Engaging and informative
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How-tos

How-Tos

Helpful how-tos can make your viewer more inclined to buy what it is that you are offering to them. How-tos may help answer any questions that you didn't previously answer and make them feel more confident in making a purchase. Do you need guidance on putting together a helpful how-to that will convert? We'll be happy to help you put together a helpful how-to video, pdf, or blog post that will leave the user confident in your abilities.

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Banner Ad Design
ad-design

Ad Design

We can do individual ad designs or ad design packages. We can create custom ads for any industry. Different ad designs work better with different industries, so we'll design the right one for you! The best way to stand out online is through eye-catching graphics that will encourage people to click on your offer. With an experienced designer by your side, it's a breeze turning great ideas into fantastic advertisements. We can do ads of any size, some of which include large mobile banner ad design, half-page ad design, large rectangle ad design, medium rectangle ad design, and leaderboard ad design.

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Ad Design Packages

Ad Design Packages

To save a buck or two we also offer Ad Design packages that allow you to purchase different sizes of ads in bulk for a discounted price.

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